Human Brains Hardwired for Empathy & Friendship

Friendships

Perhaps one of the most defining features of humanity is our capacity for empathy – the ability to put ourselves in others’ shoes. A new University of Virginia study strongly suggests that we are hardwired to empathize because we closely associate people who are close to us – friends, spouses, lovers – with our very selves. Read More →

Track Your Concentration with Innovative Headband

Melon comes in black or white.

Melon comes in black or white.

Are you on a quest for greater self-awareness or simply a productivity junkie seeking to frugally extort every second out of the day?  The Melon headband quantifies the brain’s focus during any activity of your choosing to better understand your working habits. Together with its proprietary mobile app, Melon gives insight into the brain’s response to various stimuli: action, environments, emotions, or whatever behavior you decide to measure, and visually records the data. Read More →

Marketers Reading Your Mind [Video]

Researchers in New York have shown that measuring human brain waves could help marketers develop more effective advertising campaigns. The team monitored brain wave activity in volunteers to determine what types of film scenes elicited universal responses. They say their data shows that the method could be far more effective than conventional market research techniques. Thoughts?