Marketers Reading Your Mind [Video]

Researchers in New York have shown that measuring human brain waves could help marketers develop more effective advertising campaigns. The team monitored brain wave activity in volunteers to determine what types of film scenes elicited universal responses. They say their data shows that the method could be far more effective than conventional market research techniques. Thoughts?

 

  • Darcy Hamilton

    I find this fascinating yet it freaks me out at the same time.

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